In an unexpected twist, Skin Lueur’s CEO, renowned for their leadership and business acumen, emerged as the winner of the “Best Filipiniana Dress” title at the prestigious Reina de las Filipiniana 2023 TAFFCE (The Annual Festival of Filipino Cultural Excellence) on Saturday, June 10, 2023. This remarkable achievement showcased Dr. Chum’s fashion prowess and underscored their deep appreciation for the rich cultural heritage of the Philippines.
A Celebration of Filipino Culture

Reina de las Filipiniana is an annual extravaganza celebrating the vibrant and diverse Filipino culture. The event attracts participants from various fields, including influential figures from the corporate world, politics, and the arts. Filipiniana dresses, the traditional attire worn by Filipinos, take center stage during the festival, allowing individuals to showcase their personal style and pay homage to their cultural roots.
Dr. Chum: A Fashion Icon

Dr. Chum surprised everyone by becoming a trailblazer in the fashion arena at Reina de las Filipiniana 2023 TAFFCE. Dr. Chum effortlessly donned a stunning Filipiniana dress that stole the show, garnering attention and admiration from all corners of the event. The choice of attire not only displayed their fashion sense and highlighted their dedication to promoting Filipino culture and breaking stereotypes. Their remarkable achievement emphasized their deep appreciation for the heritage that defines the nation.
The Perfect Blend of Tradition and Modernity
What set Dr. Chum apart was their ability to merge tradition with a contemporary twist seamlessly. The meticulously crafted dress featured intricate embroidery and exquisite beadwork celebrating Filipino craftsmanship. Her outfit perfectly balanced cultural authenticity with modern design elements, symbolizing the Filipino people’s evolving spirit and ability to adapt to the changing times while preserving their heritage.
An Inspiration for Many
Dr. Chum’s triumph at Reina de las Filipiniana 2023 TAFFCE resonated deeply with the audience and inspired countless individuals. Their success highlighted the importance of embracing and celebrating one’s cultural identity, even in the corporate world. Her decision to participate in the event showcased their appreciation for Filipino traditions and reminded them that cultural heritage and personal achievements could go hand in hand.
Promoting Diversity and Inclusivity

Dr.Chum’s participation in an event as culturally significant as Reina de las Filipiniana exemplified their commitment to diversity and inclusivity. Their presence highlighted the significance of embracing different cultures and backgrounds, fostering unity and respect among people from all walks of life. It sent a powerful message to the corporate world, emphasizing that recognizing and embracing cultural diversity is commendable and essential for progress and success.
Acknowledging Francheska Esguerra

It is important to recognize the talent and skill of Francheska Esguerra of Studio13 Unlimited, the official designer of MUC 2022 (Miss Universe Canada), who created Dr. Chum’s magnificent Filipiniana dress. Esguerra deserves heartfelt appreciation for her contribution to Dr. Chum’s stunning ensemble. Her expertise in blending traditional elements with modern aesthetics ensured that Dr. Chum stood out as the epitome of elegance and style at Reina de las Filipiniana 2023 TAFFCE. Esguerra’s artistic vision and meticulous attention to detail brought Dr. Chum’s Filipiniana dress to life, capturing the essence of Filipino culture in every stitch and embellishment. Her collaboration exemplified Dr. Chum’s support for local talent and the fashion industry’s collaborative spirit.
Dr. Chum’s triumph at Reina de las Filipiniana 2023 TAFFCE, alongside Francheska Esguerra’s exquisite design, created a momentous occasion that bridged the realms of fashion, culture, and business. Dr. Chum’s choice to don a Filipiniana dress showcased their commitment to preserving and promoting Filipino culture. This inspiring achievement encouraged individuals to embrace their cultural heritage and celebrate diversity in their fields. Her remarkable feat will be remembered as a significant milestone in her history and the event itself, lasting and impacting the appreciation of Filipino fashion and cultural heritage.
